Wellfit becomes HYROX Middle East's official fitness partner
News: 28 March 2025
- Wellfit offers exclusive HYROX training programs and certified coaching to elevate the fitness experience for its members
- Wellfit to play a key role in three annual HYROX events across Sharjah, Dubai and Abu Dhabi
Arada portfolio company Wellfit, the leading fitness provider in the Middle East, has been announced as the official fitness partner of HYROX Middle East – one of the fastest-growing fitness communities, marking the beginning of a strategic three-year collaboration. This partnership cements Wellfit’s position as a leader in the region’s fitness industry while rapidly expanding its presence across the UAE.
As part of this collaboration, Wellfit will play a key role in three annual HYROX events across Sharjah, Dubai and Abu Dhabi, delivering exclusive brand activations that enhance the participant experience. With Wellfit’s expansion into Abu Dhabi, this collaboration further reinforces its commitment to growing its footprint in the Emirate.
Wellfit members will benefit from a range of exclusive offerings designed to enhance their fitness journey, including access to new HYROX-focused training programs at Wellfit clubs, the introduction of specialized equipment tailored for HYROX-style training and the opportunity to take the HYROX physical fitness test at all Wellfit locations.
To ensure top-tier coaching, Wellfit trainers will become HYROX Certified, equipping them with the expertise to guide members through high-performance training programs. Additionally, members will enjoy early access and discounted tickets to HYROX events, which are known for selling out quickly. Wellfit will also receive “Affiliate” status across all flagship clubs and all upcoming clubs, amplifying its visibility within the HYROX community and across the region.
George Flooks, CEO of Arada’s fitness and wellness division, which operates Wellfit, said: “Wellfit is the ultimate destination for HYROX training, with state-of-the-art facilities and expertly trained coaches. With over 1,500 members already engaged in our HYROX-inspired programs, this partnership will take their training to the next level.”
HYROX is one of the fastest-growing global fitness movements, often compared to the early rise of CrossFit. By aligning with HYROX, Wellfit strengthens its connection to a global community of elite fitness enthusiasts, bringing high-performance training and competition opportunities to its members. This partnership aligns with Arada’s vision of creating vibrant, health-focused communities where residents have access to premium fitness and wellness facilities.
