Wellfit launches WELLDONE, a pioneering new rewards programme offering impressive incentives to members
News: 20 November 2024
Arada portfolio company Wellfit has launched WELLDONE, a new holistics rewards programme that offers an extensive range of incentives to its members.
In a global first for a fitness club, WELLDONE not only offers a unique cash redemption feature but also showcases a wide variety of other benefits, all geared toward enhancing the fitness experience and helping to build a community focused on personal achievements.
According to Gareth Bacon, Wellfit’s Head of Product, WELLDONE sets a new standard for incentivising and rewarding members’ dedication to their fitness journeys.
“Wellfit is all about delivering an incredible membership experience built on first-to-market technology and WELLDONE is our way of providing our customers with an exciting, gamified and motivational way of reaching their fitness goals even faster.
“The platform’s cash redemption feature is the first of its kind implemented by a physical gym, the range of additional features allowing the chance to earn points, climb tiers and reap impressive fitness and financial rewards.”
The new platform contains a tiered system that automatically enrols members in WELLDONE upon joining Wellfit, with exciting new features planned for roll out in 2025.
Points are accrued through various activities, from gym visits and class participation to app.
This points-based system fosters a dynamic engagement model, encouraging members to participate actively in their fitness journey. Determined by weekly training frequency, the tiered structure provides a clear pathway for members to advance and unlock increasingly valuable benefits.
As members progress through the tiers—from Inactive to Invincible—they gain access to a progressively richer array of rewards, including discounts on Wellfit services, exclusive offers, and access to premium amenities such as advanced recovery and sports services.
With every 3 points earned equivalent to AED 1/$0.27, the program introduces a tangible financial incentive, allowing members to accumulate significant monetary rewards. These rewards can be redeemed for diverse offerings, including limited edition Wellfit apparel, bags, services, and even membership renewals.
As Wellfit continues to expand its large-scale sports and fitness clubs across the UAE, WELLDONE is committed to providing its members with new ways to achieve healthier and more active lifestyles.
